There is no secret that Google now loves to update its algorithms every now and then due to which your website could be facing the risk of not showing up on Google Search. However, there are certain steps that can improve the ranking of your brand’s online presence right away, if implemented properly.
Here we list down five of the best tips that you can use to improve your enterprises SEO strategy.
Add Interactive & Better Quality Content to Increase Dwell-Time
Interactive content like surveys, polls, videos, infographics, quizzes, and assessments can be a great asset to your content marketing and SEO strategy. The interactive content you post keeps your customers busy and they keep visiting your website more often and for a longer period of time. This also tends to improve the user experience.
The longer the visitor stays on your website, the more chance your website will pop-up on the search page as it alerts Google that your posted content is indeed a valuable asset for people.
Target for Keyword-Rich, Long-Form Content
An average first page of Google consists of almost 1,890 words. Incorporating long-form content on your website will enable you to deliver content topics that your visitors can dive deep into, providing them a well of information that they can dive in. Through your long-form content, your customer gets everything that needs when they read your posted content and this is what Google basically aims to do.
Come Up With Creative Headlines to Improve Your Click-Through Rate
Your headline is that one thing that gives the first impression to your visitor and as you must all be knowing, “the first impression is the last impression.” They are what people see and decide if they even want to click on the link or not.
Therefore, we urge you to take your time and come up with compelling yet creative headlines that you can optimize as they are the crucial aspect to engage and attract your audience.
Include a Call To Action
Encouraging your visitors to comment or including a call to action so that your users can engage can help you improve your enterprises website’s SEO strategy. Keeping any source of engagement or call to action will make the visitor stay longer on your website, which will indirectly increase your Google ranking – exactly what you are wanting to achieve.
Optimize your Website for Mobile
Almost 60% of the searches now occur on a mobile phone device. This simply means that more and more people are using the mobile phone and accessing the internet from their smartphones. For this, your website needs to be optimized (mobile-friendly).
Apart from being mobile-friendly, it should also be responsive to mobile. Your pages should load like usual, your loading speed, your navigation, your alignment of content and images, and formatting – everything should be how it is on desktop. This is the key ingredient of user-experience on a website.
Conclusion
Always keep this in mind, improving your enterprises SEO strategy is nothing big, you just have to be clever and use the right tips and tricks to do the job at the right time. Just follow these five simple tips in along with your SEO strategy and you will see better results.