Are you a small business owner? Does your local brick and mortar store attract a vast target audience and generate the right amount of money from the sale of products and services? If your answer is no, then you will have to seriously think about building a website and implementing SEO on your site.
Many small business owners still have no idea of what SEO is how it is valuable for their local business. SEO is an acronym for Search engine optimization. It is a natural and organic way of ranking your website higher on popular search engines like Google, Yahoo, and Bing.
SEO is a gradual process of optimizing your website through relevant keywords and quality content. You need to bring some changes to your site to make it quickly crawled, indexed, and ranked by Google. In today’s fast-paced digital and technological era, every business requires to have a website to increase its online presence and extend reach to target audiences.
A website truly represents your business to your customers and builds a secure connection and mutual relationship with clients. Having a mere website does not benefit you much in the market, and you need to promote your business through SEO.
Here are some essential reasons why your small business needs SEO in 2020:
Free of Cost Way of Promoting Your Business
Generally, local businesses do not invest much in marketing and promotion activities due to expensive costs. There is a lot of money involves in creating billboards, hoarders, and banner advertisements. Small businesses need to pay weekly, bi-weekly, or monthly subscription charges in placing ads in local newspapers.
SEO is free of cost way of promoting your business website through organic search engine optimization. You only need to spend little money on building a custom design website and receiving domain hosting and registration charges.
Nowadays, there are numerous website builders to create CMS based websites within minutes without the need for coding and development. With cheap SEO marketing, you can bring your site to a higher ranking position in search engine result pages (SERP) listings online.
Long Term Benefits for Your Business
Search engine optimization is a long-term and gradual process of pushing your website on the first page top position ranking. It takes a lot of time, effort, and patience of business owners to show online visibility and market your products and services on Google. You need to make consistent efforts in modifying and preparing your business website to rank higher in search engines.
SEO is not a one-time process, but, requires a constant uphill battle with your local competitors to beat them and stay behind on similar keyword searches. You do not let your opponent win the SEO game, and drag and pull his leg down in SERP.
For instance, you have a real estate business in downtown California, and your competitors also reside in the same area. You need to stand not above, but beyond the competition. Implementing local SEO practices can give long-term and life-time benefits to your small business.
The share of organic search traffic is higher for your business website. From SEO, you can generate a considerable amount of direct, organic, referral, and social traffic to your business and enhance lead conversion and revenue. Google has the maximum number of traffic for the website and social media visitors as compared to Yahoo, Bing, Lycos, Baidu, and Yandex.
The increase of traffic impacts on the visibility of the business and elevates a website position on local searches. The online traffic does not only benefit your digital marketing but also gives an advantage to physical brick and mortar stores with more and more visitors.
Establishes Local Trust and Brand Reputation
SEO is a helpful way to establish local trust and brand reputation for small and medium-sized businesses. Google restricts all websites to upgrade with Https and SSL. These are safety measures for sites that prevent them from severe damage like data loss. As a small business owner, you need to optimize your website as per your target audience and build authority for your local brand.
You have to create a dynamic and responsive website design with better user experience and easy navigation. The combination of UX design, content, and backlinks are ideal elements of a trustworthy business website that generates plenty of traffic, lead conversion, and ROI.
Drives Conversion and ROI for Your Business
The primary aim of every local business is to drive higher lead conversion and return on investment. If you own a small business, then it would be necessary for your business to capture traffic and convert leads into customers to increase revenue. The reason why SEO is essential for small businesses is to amplify your sales and profit and bring more visitors to your website.
Nowadays, the rising trend of the mobile-friendly website has made it easier for local businesses to track visitors and generate conversions. The use of cross-browser compatibility and multiple devices like smartphones, tablets, laptops, desktops, and PWDS have created more channels and sources of visitor traffic.
Tracks Measurable Results
SEO is the best way to track and measure organic results of your business. You can install Google analytics and search console code within Html to better find the traffic and conversion goals of your local business website. The acquisition, behavior, and conversion are basic ABC of Google analytics that describes the healthy condition and active function of your website.
Your business can acquire visitors from any nook and corner of the world through various channels of direct, organic, referral, email, social, and paid traffic. The traffic status shows the current activity of visitors on the website and creates primary and secondary goals to fulfill conversion and drive revenue.
Conclusion
Hence, in a nutshell, those mentioned above are valuable reasons why your small business needs SEO in 2020. The demand for organic SEO is rising in 2020 and beyond. Companies are now shifting their strategies from Paid ads campaigns to local SEO to bring targeted visitors to a website and generate qualified leads through listings.
If you need a reliable SEO company for small business, then go for Rank Me Locally. We offer the best Small business SEO Services in Philadelphia, USA. Our team has a proven record of delivering affordable and result-oriented small business SEO services to clients.