SEO is a natural and organic search strategy that requires no to minimal investment in positioning your website better. Some may consider it as a slow, but steady process of ranking your website on the first page on search engines.
SEO can further be classified into two main categories: Local and National. The difference between these two terms lies in their keywords and strategies for businesses.
Local SEO
Local SEO is a location-based search engine optimization strategy that is ideal for small and medium-sized businesses. It increases the online visibility of physical brick and mortar stores such as restaurants, shopping marts, grocery stores, plumbing shops, bakery, and laundry, etc. There can be an enormous list of local businesses that can benefit from location-based SEO strategy and bring more visitor traffic to their websites.
The core purpose of local SEO is having an opportunity to finding each other means businesses can find customers and vice versa. Local SEO covers only the specific area and neighborhood location and stands out your business among other competitors.
Here are some essential local SEO strategies that might work for your business online:
Finding Niche Relevant Long Tail Keywords
Keywords are the core fundamentals of organic SEO campaigns. In a local SEO, there is a usual trend of optimizing long-tail keywords added with the name of business and location to get found easily. For instance, when a searcher types in a search bar “best pizza parlor in downtown Los angles”, then it will show relevant specific area results. Similarly, broadening the keyword terms to more hyper-local searches will provide exact targeted results. The example is “Best Dining Restaurant at 317 S Broadway Downtown Los Angeles.”
Claiming Local Business Listings
Business Listings are ideal for local businesses to enlist their websites on various directories and citations to get found locally. Many new businesses require NAP listing to claim their business online. The term NAP stands for Name, Address, and Phone. Newly established organizations must add their complete location online so that customers won’t find difficulties in reaching them.
Having a local business profile on Google my business, Bing, insider pages, merchant circle, manta, yelp, and super pages create a strong online business presence. Companies can also enlist their profiles on the local chamber of commerce and city directory to enhance trust and market reputation.
Creating High-Quality Local Content
The need for evergreen content is always required in a Local SEO Website. It could be in the form of captivating web copy, blog, or reviews. An e-commerce website needs product descriptions to sell quality products to customers. The essential thing is to produce content that captures the attention of the audience and makes them compelled to visit your website to increase traffic and conversion.
National SEO
The term National SEO implies a nation-wide search engine optimization for businesses. It drives huge traffic and leads conversion to increase revenue and profit. The national SEO is ideal for large scale business entrepreneurs or multi-national companies to expand business in different cities of a country. It is not a one size fit to approach and requires a great deal of research and strategic thinking. Many big businesses fail to compete with other leading companies in a country. They need a national SEO strategy to make them stand out among the rest.
Here are a few essential National SEO Strategies for Businesses:
Creating a Robust Website Presence
For national SEO, it is essential to have a strong and robust website presence. The website should be easy to navigate and built with proper design and UX features. It should have a fast loading speed and mobile-optimized version to catch the audience’s attention and find them easily online. The architecture structure of a website should be well designed on a three-click web design rule and provide essential information to visitors.
Optimizing Generic and Short Tail Keywords
One of the key differences between the local and national SEO is optimizing short tail and long-tail keywords. In a local SEO, businesses include specific location name with the keyword to make it findable by visitors, whereas, a National SEO Service uses generic keyword terms. National SEO businesses are not bound by locations, and they have a client reach in any city of a country and globally. Although, it would be difficult to get ranked on generic keywords that will take about six months to a year, but will yield optimum results. For a National SEO, the brand is important, and businesses make all efforts to increase their brand value.
Producing High-Quality Original Content
Content has the power to reach the audience. Large business websites need a terrific amount of content in terms of both quality and quantity. They always keep a balance in quality and quantity and focus on bringing more and more visitors to their website. There can be various varieties of content including web copy, blogs, guest posting, articles, and e-books.
Conclusion
Hence, in a nutshell, these above-mentioned are the valuable differences between the Local and National SEO. It is difficult to supersede one over the other. Both are the primary categories of SEO and used in specific conditions. Local SEO is ideal for the defined area of the neighborhood, whereas, National SEO is good for the nation-wide audience. The value of Local and National Search engine optimization is rising day by day and becoming the need for businesses to enhance their visibility online.
Among other SEO Companies, Rank Me Locally is a reputed name for a National SEO Service in USA. We are a National SEO Company offers organic search engine optimization services to clients at affordable prices. Our company is a National SEO Expert in assisting clients in getting their website ranked on the top position in Google SERP listing.