Content marketing is the future of marketing, the outbreak of COVID19 has turned the world upside down, and it has tremendously affected the marketing and business world. However, one thing that has continued to prosper throughout this year is the content marketing field. The only aspect that brands today are worried about is their ranking; are they on the top yet? Are they following the right trend? Will they be able to target their audience? There is nuisance and confusion everywhere.
Now that we are stepping into 2021 let us see what this year has got for us. Are we going to meet another surprise like we did in 2020? I hope not, but in terms of marketing, mainly content marketing, let us see how we can be on the top of the SERP and be the market leader, maybe?
There is no denying to the fact when content marketing is done right, it drives brand awareness, revenue, and demand. Today, every brand is striving to reach the level where everybody is aware of them, and they have a strong customer base. The right content strategy can give your business a clear direction with the great outcomes and results to expect.
Therefore, to stay at the top of the game, make sure you follow the below-mentioned trends persistently.
1) Competition is growing
The one thing that COVID 19 has taught us is that you do not exist if you are not online. Today all the sales have moved online, and this course of action does not seem to change anytime soon. The competition worldwide is inevitably growing with the increase in investment in online marketing.
If you can let your creative juices flow, if you have got some creativity in you, then you are all set for this field. Honestly, you cannot survive in the business world if you plan to carry on with conventional marketing practices. The best thing about the content marketing field is that flexibility and creativity can win over huge budgets, and this trend is not likely to go away anytime soon.
2) Live webinars and videos
If you are planning to go big this year, do not miss out on the opportunity of going live and taking advantage of the webinars. The content marketing specialists have evaluated that video marketing, including a boom in live video, is expected to grow in 2021. The main reason for its growth is it is relatively easier to communicate your message and educate your audience about your brand.
Nobody today has time to read long paragraphs; video marketing is the best way to give a quick sneak peek into what your brand is all about. Apart from this, live webinars are the perfect teaching spot; everybody is in some kind of rush today; they do not have time or patience to go through 20+ slides. Moreover, the audience wants to have some authority and a medium through which they can ask questions. If you are providing that, you are the king for them.
3) Value-driven content
As a simple audience, we all can agree that we are exposed to a vast market where we have a lot of options. If we do not like the content or a product of one brand, we always have a chance to shift to another. The key to getting the customer’s attention is to create valuable content. But how do we do that?
The first thing that you must adopt is that you should create valuable content; for that, you need to understand your customer, their needs, and why they would even want to commit to your brand. Give them a reason or maybe create a need for them.
Take full advantage of your content and tell the world how your product can make a difference in their life and how it can help them solve a problem. To stay ahead in the game, you can also offer them some useful tools like Chrome extension or something like free and small version of your product if you want more sign ups. These small strategies go a long way.
4) Make most of multi-channel marketing
The key to have your brand known among customers is to be everywhere your audience is; trust me, it works. You have to bombard your audience with your advertisements and brand; it would leave your brand in their head, and whenever the relevant need arises, you would be the first one they would head to.
Consumers today are constantly evolving, using different mediums, and adopting new gadgets. As a brand, you need to keep up with their pace because if you are left behind, your competitor is more likely to get your spot, and you would not want that, would you?
The advanced technology has made marketing a lot easier for the brands, all you need to do is explore the cross-marketing tools, and you will be exposed to the different platforms for your marketing purpose.
5) Featured snippets
The first information box that comes up whenever you search something on Google is called a featured snippet. It gives the user a complete yet brief answer in a snapshot. It is natural; if your brand’s website link comes in a featured snippet, you are more likely to get more traffic and it endorses the domain authority of your website.
As a brand, your content marketing aim should be to appear in the featured snippet. There are no defined rules and ways how Google algorithm works, but there are a few tricks that you must keep at your fingertips that can get your content on the top of the Google search engine.
First of all, make your content user friendly. It should be concise, must have headings, and most importantly, should be in easy language. Answer some particular questions and make proper step-by-step posts that clearly solve the person’s query. Moreover, structured data like Schema.org markups help Google understand your content better.
Conclusion
2020 has been an uncertain year; we all can agree to it; it gave us new surprises every month; we never know how 2021 would be. Despite a significant business halt in 2020, one thing that remained constant was the content marketing field; in fact, it has enormously grown. While you are planning to content strategy for next year, make sure you follow all these trends.