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As technology is advancing with a rampant pace, so are the trends of digital marketing that has changed the outlook of the industry. In today’s digital space, it is not merely enough to have a website and social media; you need more to stay ahead of the game.
The digital world is revolutionizing with brilliant ideas, trends and technologies that are rising and prevailing in 2020 and beyond. These trends are changing the way of marketing for businesses and individuals.
Here are the six innovative digital marketing trends that will own 2020:
The Rise of Video Marketing
Videos will have a rise in 2020 and beyond. It is the best strategy for businesses to market their brands online and influence customers with their brand story. The customers are keen on watching short and long length interactive live streaming videos on YouTube. Not only YouTube, but Facebook, Instagram, snap chat, and Pinterest are showing trends of live video marketing for brands.
These videos deliver enormous entertainment and information to the audience to increase traffic views by hitting like share and subscribe to social media. Video marketing will be among the top of the list in digital marketing in the year 2020 and captive huge audience attention.
A successful video marketing involves many components like attention-grabbing introduction, problem-solving content, high-quality screen resolution, compelling punch line, and call to action elements.
Interactive Content is the Future of Digital Marketing
Interactive content is the future of digital marketing. The term “Interactive Content” defines the strong interaction between the brand and the audience. It triggers viewers to take some action and engage with your website or social media to enhance a dynamic experience with users.
Today’s audiences are bored with blogs, articles, and white paper content. They need something exciting and engaging to hold them back with a website. To get over with boredom, marketers should find new ways to present content to communicate and connect with the audience. There can be plenty of ways to interact with the audience, such as infographics, live videos, contests, wizards, quizzes, e-books, and snackable content.
The snackable content is a combination of visually appealing content to grab instant attention of readers at first glance. It combines short-form and long-form content to connect with readers and enhance traffic, ranking, and lead conversion of businesses.
Emerging Augmented Reality and Virtual Reality Technology Trends in Digital Marketing
The emergence of augmented reality and virtual reality in digital marketing has taken marketing automation far beyond the imagination. Now, businesses can use augmented reality AR to bring innovation in product marketing and show products to customers from three-dimensional angles.
Virtual reality (VR) is popular among all ages of audiences in the gaming industry. These technologies are ideal in promoting 5G internet broadband with faster live streaming than before.
Many leading shopping and furniture product brands are increasing their sales and revenues by using augmented reality trends in digital marketing. There are a variety of other industry applications implementing AR and VR technologies in brand marketing in 2020.
Using Artificial Intelligence in Digital Marketing
The artificial intelligence is one of the latest trends in digital marketing that is taking the industry by storm. Businesses are using artificial intelligence in various activities like rapid and automated e-commerce transactions, product recommendation, email personalization, and content creation.
Artificial Intelligence is being used in predictive data analysis of companies and businesses to improve their sales and revenues. The use of robotics intelligence is ideal for ease of execution of tasks and improves productivity, efficiency, and profitability of businesses in the long run.
AI is a scientific technology of designing intelligent robotic machines that think and respond like humans. It allows businesses to make smarter decisions in designing websites, improving user experience, creating successful advertising campaigns, SEO A/B Testing, personalizing content, and predicting consumer behaviors.
Introducing the Era of Voice Searches and Chat bots in Digital Marketing
Voice searches are long-tailed conversational queries that anyone can ask from a device and receive a fast and instant response. Voice search has changed the way of search engine optimization and digital marketing.
The value of written type-based search queries is less effective than voice search. There are a few popular voice search devices such as Google Home, Microsoft Cortana, Google Assistant, Amazon Echo, Alexa, iPhone Siri, and android phones. These devices are ideal for translating voice-based queries and showing desired results for businesses and individuals.
Chatbots are generally used as a popup in websites to allow users to ask any query regarding a website. The sales and support chat agents are always there to help and guide customers in any technical issue. Chatbots offer written style conversation between an agent and a customer and use natural language processing technology to execute and translate query. Now with the latest advancement and innovation, there are voice chatbots available for customers to respond to them in a voice-based conversation style.
Shoppable Social Media Posts
Social media has a considerable influence on businesses to share posts content and reach their desired target audiences. The emergence of e-commerce has created an enormous demand for social media for businesses. Many companies use different social media platforms for marketing their e-commerce products to the online audience.
Shoppable social media posts are introduced by a popular social media platform known as Instagram. It allows users to directly tag and purchase shopping products from the featured post content. Businesses can also create their brand stories by signing up a new business profile account and selling their labeled products online.
Conclusion
Hence, in a nutshell, those mentioned above are the latest and innovative digital marketing trends that will own in 2020. Some essential trends in digital marketing are last long to stay, such as organic search engine optimization, search engine marketing, and social media marketing.
Online reputation management, email marketing, content marketing, lead generation, and inbound marketing also have tremendous value and demand in digital marketing. These trends are ideal for increasing ranking, traffic, lead conversion, sales, and revenue for businesses.
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